The following is a short book preview about communication and engagement during change contributed by the Ohio State University Leadership Center.
The Effective Change Manager’s Handbook: Essential Guidance to the Change Management Body of Knowledge
Nicola Busby (author); Richard Smith, David King, Ranjit Sidhu and Dan Skelsey (editors), Philadelphia: Kogan Page Publishers (2015)
“Communication and engagement are at the heart of any successful change initiative. Thorough plans for implementing change may well be in place, but ultimately it is the people impacted by change who need to be prepared to accept it and adopt new ways of doing things. If they have not received sufficient communications or had opportunities to be actively engaged in the process, there will be much greater resistance and change will not occur.
Many potential barriers can get in the way of successfully communication. Organizations include diverse groups of people with different perceptions, interests and expectations. Add into the mix high levels of anxiety due to fear of the unknown, which is inevitable during change, and it is easy to see how any meaningful exchange of information and ideas can be hindered.
Different levels of engagement and commitment are required depending where people are along the change journey. This calls for a mix of approaches and levels of communication along the way. A well-thought-out and structured approach to communication and engagement ensures that the right level of interaction occurs with the right people, at the right time, in an efficient way (p. 210).”
The Effective Change Manager’s Handbook is available from the OSU Leadership Center.
Learn how the Ohio State University Leadership Center is inspiring others to take a leadership role that empowers the world at the OSU Leadership Center website.