Trust in the change leadership team is critical to success. This trust is maintained partly by properly managing perception within the stakeholder community. Hard, quality work is important to building trust of course, but if perception is poor the hard work doesn’t matter. Also, individuals’ interest and involvement in the change effort will vary throughout the life of the change project. New players won’t know all the details and history.
Perceptions are the basis for the tone of the change effort. Close attention should be paid to managing the following perceptions:
- There is a plan
- The plan is in line with the strategy of the organization
- The change project management team is in control of the plan
- The project team is executing the plan in cooperation with the leadership team
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